Personal Brand and Online Presence

Five Tips for Creating a Great Profile on LinkedIn

Young woman looking at a laptop

Regardless of where you are in your college journey, LinkedIn is the best place to start building your brand—the story you want to tell to potential employers about who you are (your values), what you can do (your skills), and what you’re passionate about (your interests). 

It’s also the #1 place where recruiters go to source candidates and check out applicants to their positions. 

Here are my top five* tips to create a LinkedIn profile to get you noticed (*read to the end for a bonus sixth tip!).

Five Tips for Making Meaningful Connections at Virtual Networking Events

1. Prep your space (and your tech)

Take a good look at the space around you. What will the people on the other side of the camera see and hear? Make sure you have a quiet space where you can close the door and let others around you know you’ll be on a video call. And check for clutter—no one wants to see your pile of laundry on the bed behind you!

The Digital World is Flat: Alumni Networking is Easier and More Important than Ever

Members of UO Alumni Association

“I’m a Duck; are you a Duck?” 

This is what the stranger who eagerly tapped my shoulder said to me while I was traveling in Switzerland, wearing a University of Oregon T-shirt. 

“Yes, I am a Duck,” I answered, and then we burst into connections about the campus, faculty, Eugene, Oregon, and more. This is the power of being a Duck: Wherever we’ve flown, we grew on the same grounds and leaped from the same nest!